I moved to Unica because the documentation team was starting to convert their FrameMaker documentation to DITA, and I wanted to gain experience using DITA. Initially, I learned about the basic concepts of structured authoring, then I took an interest in the tools. Unica was one of the initial implementers of Quadralay WebWorks ePublisher's DITA adapter and I helped test and get it working. I learned XSLT to transform our source into customized outputs where needed. I started automating a lot of our build processes.
The past few years, I have been spending 100% of my time working on automating our documentation processes. All the documentation I have been writing recently is internal only and not available as a sample.
Optimize is an add-on for Unica Campaign, a tool to help marketers run advertising campaigns. Optimize helps prevent offer fatigue and meet campaign constraints across campaigns.
This guide is intended for marketers to write complex rules to optimize contacts across multiple marketing campaigns.
DBA and IT professionals who need to maintain the application.
Optimize runs against very large databases (millions of rows) using complicated rule sets. It can take many, many hours to run through all the calculations. This guide helps to troubleshoot the intricasies of tuning your database and application properly to improve performance.
Marketers and IT professionals who want to implement marketing campaigns based on a customer's current interactions.
Interact helps you create rules to present offers to users based on their current interactions with the system, such as a web site or call center.
Developers and IT professionals who want to configure their applications tow work with Interact.
Interact requires hooks into your applications to function properly. There is also a learning API to enhance the interactions. This guide describes the API calls available.